Webinar
The Evolution and Future of Sports Media
Join us for an exclusive webinar hosted by Keaton Nankivil and Greg Baker, venture capitalists with the Alumni Ventures Sports Fund, as we delve into the exciting world of sports media evolution.
Watch on-demand below.
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As the landscape of sports media undergoes a transformative shift away from traditional linear TV, opportunities arise for innovative companies to reshape the industry. The allure of live sports broadcasting, which kickstarted television itself, continues to captivate audiences, making it a critical advertising medium. In 2023 alone, sports media rights generated approximately $56 billion in revenue, with football games dominating TV broadcasts.
In our webinar, we explore the future of sports media, including the increasing value of media rights, new entrants into sports broadcasting like Amazon, complementary platforms such as OTT streaming services, changing consumer preferences in social viewing experiences, personalized content delivery, and the importance of authentic and proprietary content.
One of the venture companies we discuss is Relo Metrics, which provides tools to measure and analyze marketing strategies for rights holders and sponsors, contributing to the growing value of sports assets. We also spotlight The Player’s Lounge, an Alumni Ventures’ investment, which engages fans and athletes in the era of college sports’ Name, Image, and Likeness (NIL) opportunities.
As we navigate the evolving landscape of sports media, we invite you to participate in this engaging conversation.
Don’t miss out on this opportunity to gain insights and perspectives from industry experts. Watch above now, and discover how innovation is shaping the future of sports media.
Join us and be part of the conversation as we explore the evolving world of sports media. Watch on-demand today!
Alumni Ventures is America’s largest venture capital firm for individual investors.
Note: You must be accredited to invest in venture capital. Important disclosure information can be found at av-funds.com/disclosures.
About your presenters
Senior Principal, Sports Fund
Keaton has spent his career focused on high-level teamwork. A proud Wisconsin Basketball alumnus, he started his career playing professional basketball in Europe. He played for and led teams in competitions across Europe, including stops in Germany, Spain, Latvia and Italy. When he returned from overseas, his career focus shifted to the entrepreneurial ecosystem. He has worked with both institutional and corporate venture teams and completed and MBA with a focus on entrepreneurship. He holds a BS in kinesiology from UW-Madison and an MBA from the Nicholas Center for Corporate Finance and Investment Banking from the Wisconsin School of Business.
Greg has been a Managing Partner with Alumni Ventures since 2017. He is the Founder of Bascom Ventures and runs Towerview Ventures and has made more than 100 investments as a member of Alumni Ventures. These investments include: American Gene Technologies, SHINE Medical, Mission Bio, Axiom Space, Matchwell, and many others. Prior to joining AV, Greg was a highly accomplished executive with experience in corporate leadership, business development, startups, M&A, strategic planning, and more. He spent much of his career growing businesses in the electrical products, packaging, and chemical industries. Greg has a Bachelor of Science degree in Mechanical Engineering from the University of Wisconsin (’86) and an MBA from the Fuqua School of Business at Duke University (’91).
CEO, Relo Metrics
Jay Prasad is the Chief Executive Officer of Relo Metrics where he sits at the forefront of sports sponsorship intelligence, utilizing advanced artificial intelligence to optimize brands’ investments and empower teams and leagues with actionable insights for revenue growth. Relo has a portfolio across major sports leagues such as the NBA, MLB, and NFL, and partnerships with leading sponsorship brands like Quidel and Polaris. Previously, Jay was head of strategy for TV & measurement at LiveRamp, and Chief Business & Strategy Officer at VideoAmp. He is also on the Video board of the IAB and also serves on its government affairs and advanced TV committee. Jay is a graduate of the University of Wisconsin and the London Business School.