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Cookie and Tracking Technology Policy

Last Updated: May 6, 2026

This Cookie Policy explains how AV.vc (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website.

1. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device when you visit a website. We also use similar tracking technologies, such as pixels, tags, software development kits (SDKs), local storage, and advertising identifiers (collectively, “cookies”). These technologies allow us and our partners to store or access information on your device to operate the website, analyze usage, and support marketing and advertising activities.
Some of these technologies are provided by third parties and may collect information about your online activities over time and across different websites.

2. How We Use Cookies

We use cookies for the following purposes:

  • To operate and secure our website
  • To analyze website performance and usage
  • To support marketing, advertising, and campaign measurement
  • To enable certain functional features, such as scheduling and form submissions

Where required by law, we only use non-essential cookies with your consent.

3. Categories of Cookies We Use

A. Strictly Necessary Cookies

These cookies are required for the website to function and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting privacy preferences or submitting forms.

B. Analytics and Performance Cookies

These cookies allow us to measure and improve the performance of our website by collecting information about how visitors interact with the site. The information collected is used for statistical and analytical purposes.

Examples include:

  • Google Analytics 4 (GA4) (including event tracking such as “every_click”)
  • Hotjar
  • Vidyard (analytics and engagement measurement)
  • HubSpot (analytics components)
C. Advertising and Targeting Cookies

These cookies are used to deliver advertisements relevant to your interests, measure the effectiveness of advertising campaigns, and support remarketing. They may track your activity across websites and devices and share information with advertising partners.

Examples include:

  • The Trade Desk (UID2 / Universal ID 2.0 and Upixel)
    Used to support interest-based advertising and campaign measurement by creating a pseudonymous advertising identifier. UID2 may be derived from user-provided information (such as email addresses, where applicable) and enables advertising partners to recognize users across different websites and devices.
  • Google Ads and Google Marketing Platform
    (including Google Ads Conversion Tracking, Google Ads Remarketing, Google Ads Tag, Conversion Linker, and YouTube Ads Conversion Tracking)
  • Microsoft Advertising (Microsoft UET)
  • LinkedIn (LinkedIn Insight Tag)

These technologies involve the disclosure of information to third-party advertising platforms for cross-context behavioral advertising.

D. Functional Cookies

These cookies enable enhanced functionality and personalization, such as scheduling meetings or submitting forms.

Examples include:

  • Calendly
  • HubSpot Form Listener

4. Third-Party Partners

We work with third-party marketing and analytics partners, including marketing service providers such as Tribal Vision, who assist us in deploying and managing cookies on our behalf. These partners may configure third-party cookies and similar technologies provided by analytics and advertising platforms.
Each third party processes information in accordance with its own privacy practices.

5. Inactive or Paused Technologies

Some technologies may appear in our tag management system but are not currently active. These technologies do not collect or process information unless they are enabled.

6. Your Choices and Controls

Cookie Preferences

You can manage your cookie preferences at any time through our cookie banner or by adjusting your browser settings. Where required by law, we do not deploy non-essential cookies unless you have provided consent.

United Kingdom

In the UK, analytics and advertising cookies are only set with your consent, which you may withdraw at any time.

7. International Transfers

Some third-party providers may process information outside your country of residence, including in the United States. Where required, we rely on appropriate safeguards for such transfers, as described in our Privacy Policy.

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. Any updates will be posted on this page with a revised “Last updated” date.

9. More Information

For more information about how we process personal information and your rights, please review our Privacy Policy.