Alumni Ventures Invests in Pioneering In-Game Advertising Platform Anzu

Anzu addresses a significant gap in the advertising industry: the underutilization of gaming as a medium for brand engagement. Despite the substantial time consumers spend in gaming, advertising dollars have been slow to follow. Anzu allows brands to incorporate advertising into the virtual worlds of popular games, including seamless product placements such as billboards in racing games, branded content in sports simulations, and logos on in-game characters and objects.

Co-Founder and CEO Itamar Benedy recently appeared on AV’s Tech Optimist podcast to explain how Anzu has revolutionized the way brands interact with consumers within gaming environments.

“We’re glad to have investors like Alumni Ventures recognize our platform’s potential to transform brand marketing,” said Benedy. “We’re excited to continue expanding our partnerships and enhancing our technology to make in-game advertising a staple for brands worldwide.”

Anzu has rapidly gained traction with prominent gaming and advertising partners. The company’s technology integrates seamlessly across various mobile, PC, console, AR/VR, and cloud gaming, allowing brands to engage with gamers without disrupting their immersive experiences.

“Anzu is at the forefront of a major shift in advertising, bringing immersive brand experiences directly into the gaming world,” said AV Founder and CEO Mike Collins, who hosted the conversation with Benedy on AV’s Tech Optimist podcast. “Their innovative approach captures the attention of a highly engaged audience while setting broader best practices for digital advertising.”