Analyzing Venture Deals - From Deal Review to Investment Decision-Making
Venture Capital Fundamentals (VC 301) | Class 2

This lesson explores how venture firms move from an initial startup introduction to a final investment decision. You’ll learn about the frameworks that Alumni Ventures uses to evaluate founders, analyze market dynamics, assess traction and competitive advantages, and apply structured scorecards to make disciplined investment decisions.
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What Is This Lesson?
A behind-the-scenes look at how Alumni Ventures evaluates investment opportunities using structured diligence, scorecards, and investment committee review processes. - Home
Who Is It For?
Aspiring investors, founders, operators, and anyone interested in understanding how AV decides which startups receive funding.
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What You’ll Learn
- HomeHow AV evaluate startup opportunities
- HomeWhat investors look for in founders and executive teams
- HomeHow lead investors and deal dynamics influence decisions
- HomeThe importance of traction, business models, and competitive moats
- HomeHow investment scorecards are used in venture capital
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The Art of Evaluating a Venture Deal
At Alumni Ventures, we don’t just look at pitch decks — we look at the full picture. Every investment opportunity moves through a structured diligence process designed to assess quality, stress-test assumptions, and manage risk before a single dollar is committed.
When an opportunity is identified, the sponsor team begins by reviewing company materials and conducting initial diligence. They assess whether the startup aligns with AV’s investment strategy and whether it has the hallmarks of a strong venture opportunity: a large addressable market, a defensible position, and clear momentum.
It starts with the people.
In venture, the team behind the company often matters as much as the company itself. Sponsor teams spend meaningful time with founders and executive leadership — evaluating their vision, operational depth, and track record of execution. A compelling idea with the wrong team rarely wins. A great team in the right market often does.
Understanding the lead investor is equally important. Sponsor teams examine the lead’s background, experience, and motivations — and pay close attention to whether they’re making a new investment or following on in an existing position. That distinction shapes how the opportunity is read.Fundamentals still matter.
Beyond the people, the business has to hold up. Teams analyze market opportunity, customer traction, growth momentum, business model sustainability, and competitive positioning — looking for evidence of durable advantages that can compound over time.To bring consistency to this process, AV uses structured deal scorecards. Opportunities are evaluated against a defined set of criteria and typically must clear a minimum scoring threshold to advance.
Independent perspective builds conviction.
Once an opportunity clears initial review, generally a second investment team within the AV network joins the diligence process. Their role is to challenge assumptions, surface risks, and pressure-test the thesis before the deal moves forward. This isn’t a rubber stamp — it’s a deliberate check.Deals that clear diligence are presented to the investment committee, where investment professionals and external committee members dig into outstanding questions, risks, and overall potential. Scores are weighted, results are reviewed, and a final decision is made.
This process lets AV evaluate a high volume of opportunities without sacrificing rigor. Through structured diligence, collaborative review, and investment committee oversight, we aim to identify venture-backed companies with the potential to generate meaningful long-term value for our investors.
About Your Instructor

Andy Ervin
Deputy Chief Investment OfficerAndy is Deputy Chief Investment Officer at Alumni Ventures, where he supports investment operations, analytics, and portfolio management. He brings experience across venture-backed startups, consulting, and financial services, including leadership roles at MiniLuxe and The Parthenon Group. Andy holds a bachelor’s degree from Penn State University and an MBA from the Tuck School of Business at Dartmouth.
Alumni Ventures and its personnel provide investment advice only to affiliated venture capital funds. AV Academy is not personalized advice for any participant.
This communication is from Alumni Ventures, a for-profit venture capital company that is not affiliated with or endorsed by any school. It is not personalized advice, and AV only provides advice to its client funds. This communication is neither an offer to sell, nor a solicitation of an offer to purchase, any security. Such offers are made only pursuant to the formal offering documents for the fund(s) concerned, and describe significant risks and other material information that should be carefully considered before investing. For additional information, please see here. Achievement of investment objectives, including any amount of investment return, cannot be guaranteed. Co-investors are shown for illustrative purposes only, do not reflect all organizations with which AV co-invests, and do not necessarily indicate future co-investors. Example portfolio companies shown are not available to future investors, except potentially in the case of follow-on investments. Venture capital investing involves substantial risk, including risk of loss of all capital invested. Diversification cannot prevent investment loss; it is a strategy to mitigate investment risk. This communication includes forward-looking statements, generally consisting of any statement pertaining to any issue other than historical fact, including without limitation predictions, financial projections, the anticipated results of the execution of any plan or strategy, the expectation or belief of the speaker, or other events or circumstances to exist in the future. Forward-looking statements are not representations of actual fact, depend on certain assumptions that may not be realized, and are not guaranteed to occur. Any forward-looking statements included in this communication speak only as of the date of the communication. AV and its affiliates disclaim any obligation to update, amend, or alter such forward-looking statements, whether due to subsequent events, new information, or otherwise.



