AVTV features OfferFit, a company using AI to improve marketing experimentation techniques
AVTV features OfferFit, a company using AI to improve marketing experimentation techniques. AVTV videos feature Alumni Ventures’ portfolio companies sharing their stories and asks with our community.
Today we hear from George Khachatryan, the Founder & CEO of OfferFit — a company using self-learning AI to automate the process of personalized offer experimentation, enabling marketers to test and learn much faster than when using A/B tests. In this video, George shares the big idea behind OfferFit, what the company’s customer experience is like, how OfferFit is unique, and the company’s ask from the AV community.
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OfferFit recently raised a $25 million Series B led by Menlo Ventures, with participation from Ridge Ventures and previous investors including Canvas Ventures, Harmony Partners, Alumni Ventures, Carbide Ventures, and Burst Capital.
Capital One Ventures has also invested in OfferFit after experiencing success with the platform in automating the delivery of personalized mass marketing messages for its financial services products to customers.
Estimated View Time: ~3 Minutes
Company Ask: Help Us Grow Our Customer Base & Join Our Team
If you know any large direct-to-consumer companies that could benefit from our product, please introduce us. Additionally, if you or someone you know is interested in joining our team, we are hiring for both technical and non-technical roles. Click below to learn more.
OfferFit has developed a solution that uses self-learning AI to automate the process of personalized offer experimentation, enabling marketers to test and learn much faster than when using A/B tests. The company’s solution works with any data, channel, and success metric, allowing companies to scale their marketing offerings using real-time results driven by machine learning. By harnessing OfferFit’s true 1:1 personalization without A/B tests, marketers can increase revenue and boost customer lifetime value. Click here to learn more about OfferFit.
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These videos feature members of portfolio companies in which certain Alumni Ventures Funds have invested and may contain factual or forward-looking statements of such members. Neither AV nor any of its affiliated companies represents, warrants, or guarantees the accuracy or the completeness of the information. You agree not to rely on the information contained herein for any investment, business, or financial purpose.