Evy Chen

Overview:

Evy brings a cross-disciplinary lens to early-stage investing, grounded in her experience as a founder, entrepreneur, and behavioral communications strategist. Her investment philosophy blends creative systems thinking with operational rigor, shaped by a career spanning startups, global markets, and behavioral economics.

At Alumni Ventures, Evy is a Principal on the Castor Ventures team, where she leads investments in consumer-facing technologies that drive behavior change. Her focus areas include neurotechnology, consumer AI, and next-generation commerce. She also plays an active role in Alumni Ventures’ Syndications, leveraging her founder mindset and strategic storytelling background to identify and support high-potential companies.

Funds actively worked on:

Castor Ventures
Syndications

Investment Areas of Focus:

Evy’s investment thesis is rooted in the belief that compelling, economically sound storytelling is central to unlocking market behavior and generating durable returns. She gravitates toward founders at the intersection of technology and human behavior—those reimagining how consumers interact, decide, and evolve with products and platforms.

Her unique approach is informed by her founding journey: she launched and scaled Evy Tea, a pioneering cold brew brand distributed nationally, and later founded Nudge Venture, a behavioral economics research studio focused on applied strategy. Recognized by outlets like the BBC and Forbes, her work exemplifies a blend of commercial instinct and narrative insight.

Having lived and worked across three continents, Evy brings a global perspective to her venture practice. She is a Sloan Fellow and holds an MS in Management of Technology from MIT, as well as a BS in Marketing Communications from Emerson College. She believes the most transformative consumer companies will not only drive transactions, but shape the way people think, act, and connect.