One Startup to Know: Rwazi

Rwazi provides companies with real-time insights from developing markets on consumer buying patterns

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Alumni Ventures

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1 min

Welcome to One Startup to Know. This series examines some of AV’s most impactful and innovative portfolio companies that exemplify our investment ethos. Today we’re showcasing Rwazi, which provides Global 1000 companies with rich, reliable market data to help expand their businesses in Africa’s fast-growing consumer market.

In the dynamic landscape of emerging markets, particularly in regions like Africa, traditional offline channels often dominate retail sales, driven primarily by cash transactions. This inherent challenge makes sourcing accurate data a formidable task. However, the demand for this data is insatiable, as both local and international brands require it to comprehend market size, customer profiles, and purchasing power and to gain valuable insights into their competition.

Rwazi is on a mission to bridge this data gap by directly collecting market insights from consumers. They utilize a network of qualified mappers spread across 40+ countries in Africa and South Asia to collect data from their localities. With a vast network of over 50,000 consumers and an impressive clientele featuring 18 multinational brands and tracking over 200 diverse products, Rwazi is just beginning its transformative journey.

AV’s Seed Fund sponsored our investment in Rwazi’s $4 million seed round led by Bonfire Ventures, with participation from Newfund Capital. See below to learn how you can access exciting seed-stage opportunities like Rwazi with our Seed Fund.

One Startup You Need to Know: Rwazi

In this video, Seed Fund Senior Principal Meera Oak describes how Rwazi — spearheaded by CEO and Co-founder Joseph Rutakangwa — is revolutionizing market intelligence on a global scale.

See video policy below.

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Rwazi is a market intelligence platform that provides companies with actionable data from developing markets on who is buying what, for how much, from where, when, and why to help them drive revenue and expand. They utilize a network of qualified mappers spread across 40+ countries in Africa and South Asia to collect data from their localities.

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