Venture Deep Dives: Live Shopping Platforms

Learn how these online ecommerce experiences are better connecting customers and brand representatives

Written by

Peter MacEwan

Published on

Our “Deep Dives” series explores vital aspects of burgeoning VC sectors with one of our ~50 investing experts. This week, Associate Drew Wandzilak discusses live shopping platforms — a fast-growing market projected to reach $67.8 billion by 2026 and account for over 5% of ecommerce.*

Deep Dive: Live Shopping Platforms

Live shopping platforms are online ecommerce experiences that allow customers to interact with hosts or brand representatives in real time, while showcasing products through video and live streaming. Alumni Ventures Associate Drew Wandzilak explains how this market was accelerated by the COVID-19 pandemic and is on pace to reach $67.8 billion by 2026 — accounting for over 5% of ecommerce.*

See video policy below.

Elevate Your Holidays with Innovative Luxuries

As the holiday season approaches, immerse yourself in the magic of gift-giving with our extraordinary AV Store. Delve into a curated selection crafted by our portfolio of visionary, venture-backed startups, offering imaginative and exceptional choices that go beyond the ordinary. Whether you’re surprising a loved one or treating yourself to a well-deserved indulgence, our festive AV Store is ready to elevate your holidays with a perfect blend of innovation and luxury.

Explore a world of possibilities across various categories:

🎁 Fashion
🥂 Food and Beverage
🔧 Gadgets
🎮 Gaming
🏡 Home
✈️ Travel
💆♀️ Wellness and Beauty

In this Deep Dive, Drew discusses:

  • Home

    How live shopping is creating “brick-and-mortar” ecommerce

  • Home

    Why COVID-19 accelerated the popularity of live shopping

  • Home

    The link between live shopping and short-form media consumption

  • Home

    What opportunities live shopping presents for embedded finance

Want to learn more?
View all our available funds and secure data rooms, or schedule an intro call.

New to AV?
Sign up and access exclusive venture content.

Contact [email protected] for additional information. To see additional risk factors and investment considerations, visit

*Tatiana Walk-Morris, “U.S. Livestream Commerce Expected To Surpass $31B in 2023,” Retail Dive, March 7, 2023