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Venture Deep Dives: Live Shopping Platforms

Learn how these online ecommerce experiences are better connecting customers and brand representatives

Written by

Peter MacEwan

Published on

Our “Deep Dives” series explores vital aspects of burgeoning VC sectors with one of our ~50 investing experts. This week, Associate Drew Wandzilak discusses live shopping platforms — a fast-growing market projected to reach $67.8 billion by 2026 and account for over 5% of ecommerce.*

Deep Dive: Live Shopping Platforms

Live shopping platforms are online ecommerce experiences that allow customers to interact with hosts or brand representatives in real time, while showcasing products through video and live streaming. Alumni Ventures Associate Drew Wandzilak explains how this market was accelerated by the COVID-19 pandemic and is on pace to reach $67.8 billion by 2026 — accounting for over 5% of ecommerce.*

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In this Deep Dive, Drew discusses:

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    How live shopping is creating “brick-and-mortar” ecommerce

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    Why COVID-19 accelerated the popularity of live shopping

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    The link between live shopping and short-form media consumption

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    What opportunities live shopping presents for embedded finance

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*Tatiana Walk-Morris, “U.S. Livestream Commerce Expected To Surpass $31B in 2023,” Retail Dive, March 7, 2023

Written by

Peter MacEwan

Peter has startup experience in both the nonprofit and business sectors, a BA from Wesleyan University, and an MBA from The Wharton School. Peter developed expertise building teams and strategic planning in the San Francisco Bay Area, driving growth across multiple seed- and early-stage companies (with many nights spent as informal adviser to a network of entrepreneurs). Peter has a passion for social impact and loves working with people who love what they do and strive to get better at it.

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